The Growing Popularity of Kheloyar: A Look at its Legal Standing in India
What is Kheloyar?
Kheloyar, also known as fantasy sports, is an online gaming platform where players create virtual teams of real-life players from various sports, such as cricket, football, and basketball. These teams compete against each other based on the actual performance of the players in real-life matches.
In recent years, Kheloyar has gained immense popularity, especially in India. According to a report by the Federation of Indian Fantasy Sports (FIFS), the Kheloyar industry is expected to reach a user base of 100 million by 2020. This growth can be attributed to the easy accessibility of the game, the thrill of competing against friends and family, and the opportunity to win cash prizes.
The Kheloyar Ad Girl
One of the major factors contributing to the popularity of Kheloyar in India is the use of celebrities in its advertisements. In 2017, Kheloyar brand Dream11 featured its brand ambassador and Indian cricket team captain, Virat Kohli, in its TV commercials. This strategy of using popular sports personalities has proved to be successful in attracting users to the platform.
However, it was Dream11’s ad featuring a young girl talking about her love for Kheloyar that caught everyone’s attention. The ad, which highlighted the inclusive nature of the game, struck a chord with the audience and went viral on social media. The little girl in the ad, Kheloyar ad girl, also became an internet sensation overnight and even received praise from prominent personalities, including Indian Prime Minister Narendra Modi and cricket legend Sachin Tendulkar.
Kheloyar is Legal in India
The legality of Kheloyar in India has been a topic of debate since its inception. In April 2017, the Supreme Court of India declared that playing Kheloyar requires a considerable amount of skill, and hence, it cannot be categorized as gambling. This ruling was a significant victory for the Kheloyar industry, which had been facing legal challenges and allegations of promoting gambling.
Furthermore, in July 2019, the Indian Federation of Sports Gaming (IFSG) announced its merger with the Kheloyar Operators of India (FIFS) to form a unified body representing the interests of the Kheloyar industry in India. This move by the two leading Kheloyar organizations was viewed as a step towards establishing the game’s legality and credibility in the country.
Pakistan National Cricket Team vs Canada National Cricket Team Standings
The popularity of Kheloyar has also transcended international borders, with countries like Pakistan also embracing the game. In fact, in early 2019, the Pakistan Cricket Board (PCB) launched its official Kheloyar platform, making it the first cricketing board to do so. The platform offers users a chance to create their teams and compete against each other in various cricket tournaments, including the Pakistan Super League (PSL).
In a recent match between the Pakistan national cricket team and the Canada national cricket team, the former emerged victorious with an impressive score of 328 to Canada’s 146. The match, which was available on various Kheloyar platforms, allowed fans to showcase their sports knowledge and win cash prizes.
Cricket World Cup Point Table
The Cricket World Cup, held every four years, is one of the most significant events in the world of cricket. The 2019 edition of the tournament, held in England and Wales, saw an overwhelming number of Kheloyar users participating in the game.
Various Kheloyar platforms offered the opportunity for users to create their World Cup teams and compete against each other. The platforms also provided a point system, similar to the actual tournament, where users earned points based on the performance of their players. This added a new level of excitement and engagement for the users, making the World Cup even more thrilling and intense.
In conclusion
Kheloyar has undoubtedly revolutionized the way people engage with sports. From providing a platform for fans to showcase their skills and knowledge, to creating a community of sports enthusiasts, Kheloyar has been successful in creating a niche for itself in the Indian market.
Moreover, with its growing popularity and wide acceptance, Kheloyar has also become a source of revenue for the sports industry, with various leagues and teams collaborating with Kheloyar platforms to engage with fans and increase their fan base.
As the Kheloyar industry continues to grow and evolve, it is essential to ensure its legality and credibility to maintain the trust of its users. With regulations and guidelines in place, Kheloyar has the potential to become a significant player in the world of sports and entertainment. So, as the Kheloyar ad girl says, let’s “Kheloyar Banao, Dimag Lagao” (Let’s play Kheloyar, use your brain) and be a part of this exciting journey.
